The nation's first university, Penn is a world-renowned leader in education, research, and innovation. Situated on a beautiful urban campus, it provides access to a multitude of educational, cultural, and recreational opportunities.
Duties Oversees and directs marketing and branding across all three missions for the School of Nursing (education, research and practice) to drive strategic planning; articulates the School's vision for its marketing presence in consultation with key players; develops partnerships with key externally-focused/revenue generating stakeholders to market and implement the School's strategic planning objectives and goals to key targeted audiences. Develops, implements, evaluates and refines a comprehensive strategic marketing plan to achieve maximum results. Oversees and develops marketing strategy for optimizing the School's website, use of social media and other innovative marketing tools. Oversees budget, supervises staff. Qualifications Bachelor's degree in marketing, public relations or related field required; Master's degree preferred. Minimum of 7-10 years experience in marketing; demonstrated experience and success in higher education, health care or non-profit organization. Experience in strategic brand development, implementation and management. Knowledge of higher education marketing to targeted student and alumni audiences, as well as innovative and research related products including marketing an insurance product for home and community based healthcare services needed. Demonstrated leadership and interpersonal skills with an ability to build positive working relationships with all levels. Strong marketing planning and evaluation skills, including experience in market research, audience segmentation and campaign organization. Excellent oral and written communications skills; strong project management with excellent supervisory and budget management experience. Prior work experience in web content management and the effective use of social media. Special Requirements Background Check Required Reference Number: 130634834School Name: School of Nursing (06)Org: 00641-Nursing Administration Job Open Date: 06-13-2013Salary Grade: 028Job Family: B-Executive/Managerial AdministrationEmployment Type: ExemptHours: 40Position Schedule: 8-5Months: 12