2U expects a lot from its employees. It’s no joke. And at the same time, management is here to support you, and give you the resources you need to be successful.
And one more thing…we don’t hire Assholes. No, seriously.
(Click here to see what we mean: http://2tor.com/news/how-to-get-hired-at-a-killer-startup/ [3] )
2U is seeking a talented SEO Coordinator to manage a variety of search engine optimization (SEO) initiatives. We are looking for a self-motivated, hands-on individual with solid experience in metrics-driven organic search, excellent problem solving skills and a passion for the web and inbound marketing. The SEO Coordinator is a full time, in-house position.
Responsibilities:
Work with the SEO team to design, test, analyze, optimize and scale SEO campaigns leveraging your own experience, successes and industry trends
Engage cross-team with Outreach Coordinators to identify and establish relationships (inbound link acquisition and optimization) with key websites and bloggers
Manage day-to-day tactical execution of SEO strategies, including: keyword research, on-site content optimization and competitive intelligence
Make recommendations for on-page optimization initiatives which focus on conversion improvements and user experience
Collaborate with web analysts to leverage data in order to deliver insights about SEO
Keep up to date on current SEO/SEM strategies through continuing education, seminars, subscriptions and self-study
Things That Should Be in Your Background:
2+ years SEO / organic search marketing experience in organic search marketing / SEO (Experience in Lead Generation or at a Digital Agency preferred)
International SEO experience is preferred but not required
Proven track record of optimizing websites to obtain prominent search rankings for competitive head and long tail keywords
Experience developing and executing creative campaigns that encourage inbound linking
Demonstrated understanding of web analytics, KPIs and strong familiarity with Microsoft Excel
Experience working with a CMS (WordPress); HTML, CSS, JavaScript, PHP preferred
Strong familiarity with Google Analytics, Webmaster and other third-party keyword research, SEO and optimization tools
Must be able to prioritize tasks and manage deadlines in a fast-paced environment
Comfortable working on and collaborating with a medium-sized team
Excellent communication, presentation, writing and research skills
Ability to think out of the box and find creative, unorthodox solutions when needed
About
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners’ online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners [4]).
And if you’re ready to help our team (www.2U.com/team [5]) build the next great movement in higher education, consider joining us (www.2U.com/careers [6]).
Why It’s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits – at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That’s not all! Admissions Counselors receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture – We are a highly energetic, innovative start-up company with room to grow. We don’t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.