COMMUNICATIONS AND MARKETING DIRECTOR
The Asian University for Women is an emerging regional center of excellence that offers a liberal arts education, graduate school training, and leadership development to young women from all across Asia and the Middle East, regardless of background. Currently, AUW has over 500 students from 12 countries throughout the region, including Afghanistan, Bangladesh, Bhutan, Cambodia, India, Myanmar, Nepal, Pakistan, Palestine, the People's Republic of China, Sri Lanka, and Vietnam. The University is in its fifth year of operations.
COMMUNICATIONS AND MARKETING DIRECTOR
Asian University for Women (AUW)
Chittagong, Bangladesh
Organization
The Asian University for Women is an emerging regional center of excellence that offers a liberal arts education, graduate school training, and leadership development to young women from all across Asia and the Middle East, regardless of background. Currently, AUW has over 500 students from 12 countries throughout the region, including Afghanistan, Bangladesh, Bhutan, Cambodia, India, Myanmar, Nepal, Pakistan, Palestine, the People's Republic of China, Sri Lanka, and Vietnam. The University is in its fifth year of operations.
Position
AUW is seeking an energetic and proactive Communications and Marketing Director to lead its media outreach efforts.
Responsibilities
Responsibilities include managing AUW’s messaging, press outreach, and overall marketing and communications strategies; working with national and international reporters, bloggers; maintaining long-term relationships with media outlets; managing releases; planning press events; preparing talking points for interviews; drafting speeches; and drafting and placing op-eds.
The incumbent will be responsible to select messages to be conveyed to various groups through electronic, printed and other communication tools, and will work closely with all departments and staff to identify and develop necessary information necessary. S/he will have sound understanding of educational marketing strategies and will coordinate with both the student enrolment and fund raising staff to provide and receive inputs.
Candidates must have excellent knowledge of marketing strategy for the mission of an educational institution in Asian and internationally. They must have experience in developing and maintaining websites. Successful applicants will demonstrate resourcefulness, a thorough understanding of media relations, and a passion for women’s empowerment and AUW’s mission. A background in development and/or education is strongly preferred.
Professional Experience/Qualifications
Excellent writing skills and an interest in new media (Twitter, YouTube, blogging) are required and web site management and editing skills are strongly encouraged. An advanced degree in a relevant field and at least 3-5 years of experience of media relations, communications and marketing work is required.
This position may include some international travel.
A complete application should includes the following:
• A letter of interest stating how your background and experiences fit the needs of this position and why you would choose to work with AUW
• Résumé or a CV
• A writing sample
• Names of individuals with affiliation, email address, phone numbers, who would serve as reference.
Applications should be emailed to: hrd@auw.edu.bd. Review of applications will begin immediately and continue until the position is filled.
